Privacy Statement

We have created this privacy statement in order to demonstrate our firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with this web site. We hold the privacy of your personal information in the highest regard. The following discloses our information gathering and dissemination practices for this website.

We recognise the importance of protecting your privacy and our policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site. This policy will be continuously assessed against new technologies, business practices and our customers' needs.

What Information Do We Collect?

When you visit this web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.

1. Personal Information You Choose to Provide

Registration Information
When you register for any of our products, services or newsletters you will provide us information about yourself.

Email Information
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

2. Web Site Use Information

Similar to other Web sites, our Web site utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and web server log files to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing the products and services you requested, to process your payment, to monitor the use of the service, our marketing and promotional efforts and improve our content and service offerings, and customize our site's content, layout, services and for other lawful purposes. These uses improve our site and better tailor it to meet your needs.

Furthermore, such information may be shared with others on an aggregate basis. Personally identifiable information or business information will not be shared with parties except as required by law.

Occasionally, we may also use the information we collect to notify you about important changes to our Website, new services, and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at the link provided on the newsletter.

What Are Cookies?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a Web site, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each Web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a Web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. Browsers are usually set to accept cookies. However, if you would prefer not to receive cookies, you may alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our site will not function as effectively when viewed by the users. A cookie cannot retrieve any other data from your hard drive or pass on computer viruses.

How Do We Use Information We Collect from Cookies?

As you visit and browse our Web site, the site uses cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from having to log in more than is necessary for security. Cookies, in conjunction with our Web server's log files, allow us to calculate the aggregate number of people visiting our Web site and which parts of the site are most popular. This helps us gather feedback to constantly improve our Web site and better serve our clients. Cookies do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.

Sharing and Selling Information

We do not share, sell, lend or lease any of the information that uniquely identify a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested.

How Can You Access and Correct Your Information?

You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing us at the usual address.

What About Legally Compelled Disclosure of Information?

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. We may also disclose account information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service or to protect the safety of our users and the Public.

What About Other Web Sites Linked to Our Web Site?

We are not responsible for the practices employed by Web sites linked to or from our Web site or the information or content contained therein. Links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.

Please remember that when you use a link to go from our Website to another web site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other web site, including web sites, which have a link on our Website, is subject to that Web site's own rules and policies. Please read over those rules and policies before proceeding.

Your Consent

By using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to amend this privacy policy at any time with or without notice.

Our Commitment To Data Security:

Please note that your information will be stored and processed on our computers in the United States. The laws on holding personal data in the United States may be less stringent than the laws of your Country of residence or citizenship. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Choice/Opt-In/Opt-Out

This site allows visitors to unsubscribe so that they will not receive future messages. After unsubscribing we will discontinue sending the particular messages as soon as technically feasible.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

A Special Note About Children

Children are not eligible to use our services unsupervised and we ask that children (under the age of 14) do not submit any personal information to us. If you are a minor, you can use this service only in conjunction with permission and guidance from your parents or guardians.

Acquisition or Changes in Ownership

In the event that the web site (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.

Policy Modifications

We may change this Privacy Policy from time to time. If/when changes are made to this privacy policy, we will email users who have given us permission to do so. We will post any changes here, so be sure to check back periodically. However, please be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us under this Privacy Policy in a manner that is materially inconsistent with this Privacy Policy, without your prior consent.

The Many Kinds of Tea

With all the various kinds of tea on the market today – black, red, oolong, green, white – it may surprise some people that all tea comes from the same plant. The different kinds of tea are the result of how the leaves are processed after picking them.

The biggest factor that determines the kind of tea is the oxidation – sometimes called fermentation – of the leaves. Oxidation is the natural chemical process that all vegetable matter undergoes after being picked, and the level of oxidation of tea leaves produces the various kinds of tea.

Of the three main kinds of tea, green tea has undergone the shortest oxidation period. The leaves are steamed or fried as soon as possible after they are picked to stop the oxidation process. Green tea is often referred to as an “un-oxidized” or “un-fermented” tea.

Oolong tea is a semi-oxidized tea. The leaves undergo partial oxidation – somewhere between 30% and 80%. The more the leaves are oxidized, the darker they become.

This brings us to the final and most popular of all the kinds of tea – black tea. Tea leaves for black tea have been fully oxidized, and that is why they have a dark color and brew to a dark liquid.

White Tea

We skipped white tea in our discussion of the oxidation of various types of tea. White tea is in a special class, because in addition to the low oxidation, only the youngest leaves of the tea plant are used. In addition, the tea plants may be shaded for a month or so before picking the tea leaves.

This results in a tea which is low in chlorophyll and subsequently higher in health promoting catechins. Catechins are natural antioxidants – substances that combat free radicals that can cause many types of disease.

Of all the kinds of tea, white tea is the least popular in the west, although in China and other parts of Asia it is considered to be a delicacy. It requires more hand processing than other types of tea and consequently carries a heftier price tag.

White tea has a long history. It was originally produced during the Tang Dynasty (618-907 A.D) and it was only in 1891 that the Chinese began to export this kind of tea.

The high price tag of white tea has elevated it to a status symbol, much more so than other kinds of tea. Due to its high price, however, it remains the least popular of all the kinds of tea.


The vast world of tea can be broken down into six large categories:

Of course, this is a simplified list as there are indeed many other types of tea. In addition, there are many ways to classify tea, but for the purposes of organizing this website we will stick with these six broad categories.

Of these six types of tea, only herb tea is not "true" tea - that is, it is the only type of tea that does not come from the Camellia sinensis plant.

In each of the six categories, there are hundreds if not thousands of variations. We welcome you to browse through the Tea Genius knowledge base to find out more about the world of tea, or use the search box to quickly find information about a particular topic.

Black Tea || Green Tea || Oolong Tea || White Tea || Pu-erh Tea || Herbal Tea

What Type of Plant Produces Tea?

It comes as a surprise to many people that all tea comes from the same type of plant. The type of plant that produces tea is called Camellia sinensi. This plant is native to south and south-eastern Asia.

Although this is the only type of plant that produces tea, there are other beverages that are sometime called "tea." Infusions made from herbs or flowers are sometimes called "herb teas" or "tisanes" but since they are not from the Camellia sinensi plant they are not really tea.{mosimage}

If there is only one type of plant that produces tea, why are there so many types of tea?

The many types of tea arise from the various methods of processing tea once it is harvested. The three basic types of tea – green tea, oolong, and black tea – are all from Camellia sinensi but have been oxidized for different periods of time.

Green tea is un-oxidized; oolong tea is partially oxidized, and black is fully oxidized. Oxidation is sometimes referred to as "fermentation" – a misnomer as the process has nothing to do with alcohol production.

The type of plant that produces tea - Camellia sinensi – is an evergreen shrub or small tree. Cultivated tea plants are usually trimmed to waist height so that the leaves can be easily harvested, but wild tree plants can grow into huge trees up to 30 meters in height.

The type of plant that produces tea also produces useful seeds that can be pressed to extract tea oil. Tea oil from tea seeds can be used for cooking and seasoning. Tea oil is not the same as tea tree oil which is an essential oil produced from the leaves of a plant native to Australia.

Varieties of Camellia sinensi

Although there is just one species of plant that produces tea, there are several different varieties of that species. They produce tea of distinct flavors and qualities, and are cultivated to produce particular types of tea.

The three most common varieties of Camellia sinensi are:

  • Assam variety
  • China variety
  • Cambodian variety

The Assam variety is a type of plant that produces tea which has a malty or earthy flavor. All Assam tea and most Ceylon tea is from this variety.

The China variety was the first type of plant to produce tea more than 3000 years ago. It produces some of the most popular tea in the world.

The Cambodian variety is a hybrid of the Assam variety and China variety, and takes its flavor and quality from both.